Half Price Books
Half Price Books is a provider of nostalgic personal libraries for a value-oriented audience. The rebrand targets the young urbanite, many of whom have become disconnected from the intimate and tactile experience of real books. The new bookstore-cafe blend aims to reignite their nostalgia and passion for books by turning them into bibliomaniacs.
A balance of bright and warm colors, nostalgic and modern typography, and aged-styled photography, all complimented by illustrations reminiscent of literary artwork.
Half Price Books
Half Price Books is a provider of nostalgic personal libraries for a value-oriented audience. The rebrand targets the young urbanite, many of whom have become disconnected from the intimate and tactile experience of real books. The new bookstore-cafe blend aims to reignite their nostalgia and passion for books by turning them into bibliomaniacs.
A balance of bright and warm colors, nostalgic and modern typography, and aged-styled photography, all complimented by illustrations reminiscent of literary artwork.
Half Price Books
Half Price Books is a provider of nostalgic personal libraries for a value-oriented audience. The rebrand targets the young urbanite, many of whom have become disconnected from the intimate and tactile experience of real books. The new bookstore-cafe blend aims to reignite their nostalgia and passion for books by turning them into bibliomaniacs.
A balance of bright and warm colors, nostalgic and modern typography, and aged-styled photography, all complimented by illustrations reminiscent of literary artwork.
ROLE
Branding, Illustration, UX/UI
Half Price Books wants to become that deliciously tempting cave of literary wonders where customers can escape the burdening demands of a busy lifestyle with a good book and a cup of coffee.
Half Price Books wants to become that deliciously tempting cave of literary wonders where customers can escape the burdening demands of a busy lifestyle with a good book and a cup of coffee.
Half Price Books wants to become that deliciously tempting cave of literary wonders where customers can escape the burdening demands of a busy lifestyle with a good book and a cup of coffee.
Brand System
Store Presence
Bibliomaniac Attire
Loyalty Bookmarks
Marketing
Bookmobile
Bus Stop Signage
Bus Signage
Disclaimer: Images used for concept purposes only and do not belong to me. I do not claim any rights to anything but the design and concept work.
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